Two smart marketing people resurrect some old films starring cowboy Smoky Callaway and put them on television. The films are a big hit and the star is in demand. Unfortunately no one can find him. When a lookalike sends in a photo, the marketing team hires him to impersonate Callaway. Things get sticky when the real Callaway eventually shows up.
Fred MacMurray
as Mike Frye
Dorothy McGuire
as Deborah Patterson
Howard Keel
as Stretch Barnes / Smokey Callaway
Jesse White
as Georgie Markham
Fay Roope
as Tom Lorrison
Natalie Schafer
as Martha Lorrison
Douglas Kennedy
as Drunk
Elisabeth Fraser
as Marie
John Indrisano
as Johnny Terrento
Stan Freberg
as Marvin
Don Haggerty
as Director
Acquanetta
as Native Girl with Smoky (uncredited)
